Paul Rand : Conversations with Students. Michael Kroeger
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Author: Michael Kroeger
Number of Pages: 96 pages
Published Date: 01 Apr 2008
Publisher: PRINCETON ARCHITECTURAL PRESS
Publication Country: New York, United States
Language: English
ISBN: 9781568987255
File Name: Paul.Rand.Conversations.with.Students.pdf
Download Link: Paul Rand Conversations with Students
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As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designscharacterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.
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